McKinsey & Company published a book about a survey of over 1000 software companies in the world, covering all software classified in 10 types.

 

One of the conclusions says:

For a complicated intelligent construct so deeply and widely connected with its users (in its implementation and application), it’s never easy to control the whole process from the start of our primary good will to the successful completion of it.

 

This difficulty can be deemed as the key competition point among software companies.

 

 

 

Similar to SAP, we are also a company integrating products development and software service provision.

 

Although we are a small company with no more than 15 people, our achievement even amazed Microsoft. When dealing with large multinational companies, we never pretended that we have more staffs, but they always say: "Someone just knows how to do it."

 

 

What are clients nowadays?

 

From this chapter of the stories, we can see that no matter whether it is a huge, large, medium-sized, small or teeny tiny company, customers only come to you when they need help. They always and they only start from their greatest concerns. For example:

 

a)  Is your software can solve this problem or that problem? 

b)  How many mistakes can we avoid or how much money can we reduce from our daily management?

c)  How long does it take for us to achieve the great results you described? How many people do we need to achieve that?

d)  What’s the price? Do we need to pay for it continuously in the future?

e)  How to keep the maintenance? Can we do it by ourselves due to security reasons? 

 

Clients usually care about the effect achieved by other users through using the software.

 

… We start from listening to their problems ….

 

 

 

We keep a good balance for the above-mentioned points to achieve mutual satisfaction.

We improve our product functions and service approaches constantly to keep up with the changes in our business developments as well as the customised needs of our users.

 

We consider these questions in the basic framework all the way through the design and development of the software.

 

All of these help us to form a unique "cost structure", enabling us to provide a low rate of product price - service charge for our users in the long term. Our clients of different levels all considered our services appropriate at the moment.

 

These advantages are the reason why we can take the 3rd way: SAAS.